Paid Media - How To Discuss

Paid Media

Media or advertising you paid for.

Paid media is all the advertising that you have to pay for. This includes contextual or display advertising, influencer marketing, and other advertising channels that require you to pay directly.

Any form of paid marketing or advertising, including pay-per-click or social media advertising.

It is an umbrella term for all media coverage and includes marketing tactics such as social media advertising, paid content promotion, pay-per-click, TV advertising, radio advertising, and direct mail. † 68% of marketers said paid advertising is very or extremely important to their overall marketing strategy (HubSpot, 2020).

Literal Meanings of Paid Media

Paid:

Meanings of Paid:

1. Canceled as a debt or other obligation to pass or do what is owed or required.

2. To give (something other than money).

Synonyms of Paid

nonfree

Media:

Meanings of Media:

1. (mean or plural) Environmental chemistry, eg solid, liquid, gas, in a vacuum or a specific substance such as a solvent.

2. (media or plural media) Materials or empty spaces through which signals, waves or forces pass.

3. (means or plural media) A means, channel or agency by which an end is achieved.

4. (plural) Anything in between the extremes, such as clothing or a container.

5. (plural) A person who wears clothes or clothes of average size.

6. (middle plural) A serving of Guinness (or another stout in some regions).