Link Text

Definition

The text within (or sometimes next to) a hyperlink.

Information

Link text is primarily intended for text-based hyperlinks, as most other linking methods do not contain search engine readable text.

In the example below, the term "backlink analysis" is included in the link text.

backlink analysis

Link text is becoming an increasingly important factor in search engine optimization. This is another example of off-page criteria. External descriptions are believed to be relatively unbiased when describing landing page content, as opposed to descriptions written by the actual website owner.

Link text synonyms also include anchor text or link text. In search engine optimization, the use of linked text plays an important role in link building.

If the link text is incorrectly displayed

In the early days of the Internet, backlinks were real and important signals designed to provide additional information to site visitors. First of all, it was important that the user clicked, not that the referring site went through Linkjuice or PageRank. Search engines did not search the internet nearly as thoroughly as they do today.

A link to a website was more important than a good position in search engines. Link texts received little attention.

Back when blog comments were considered infamous

However, things quickly changed when Google became the dominant search engine in the early 2000s. The discipline of SEO, which focuses on optimizing websites so that they rank well for certain keywords in the SERPs, has evolved at almost the same pace. Also here the link texts became interesting.

Search engine optimization has long been using the so-called hard link. With this approach, the link text contained exactly the main keyword of the landing page, which sometimes led to an absurd development of events. For example, many blogs have used the comments feature to create backlinks. Instead of a meaningful username, resourceful SEOs then used hard links and commented on them as bad credit simply because the username used by the commenter when creating the post was automatically linked to the blog's predefined CMS URL. And the keyword link has been created.

Keyword links and natural link profile

Google learned from the practice of hard links and responded with the Penguin update that overuse of keywords in anchor texts is interpreted as manipulation of the results lists by search algorithms. The long-standing technique was quickly abandoned in 2012, and the link text regained its current meaning: redirecting the user to the page they land on after clicking the hyperlink.

Interestingly, by the way, if you Google this word here, your choice of link text may reveal evidence of unintended influence on the rankings. The first results are collected by Adobe Reader. The reason for this is that Acrobat Reader is particularly associated with the keyword here. (see: )

The use of such rather empty semantic words/phrases is called general link text.

Which link text should I choose?

Since the Penguin update, opinions have been divided on how to judge which link text makes sense for SEO. But one thing is certain: those who continue to rely on hard links for external links will not have much success. Today we are talking about the art of creating links as naturally as possible. So when you set up an external link, you should NOT think about what keyword to use for the link, but how to get the user to click on the link.

Anchor texts consisting of several words, often even full sentences, are by the way called free links, which are of course subject to a certain amount of variation.

Embed texts in internal links

In the case of internal links, the choice of link text is critical to spreading link juice or checking the ranking of certain subpages. When using long keywords, the link text should refer to the corresponding subpage as accurately as possible.

In this case, you can or should use the keyword. It is important that the same anchor text always points to the same subpage. For example, if you have an online and pan store, you should only use the keyword to link to the same subpage of your website. This allows website owners to influence which website ranks higher in the SERPs for that keyword.

The basic rule (but no more): inside = hard / outside = soft.

Also known as anchor text. Clickable hyperlink text.

Like anchor text and also known as a link tag or link title, link text is the visible, clickable text of a hyperlink. Words in link text can affect the ranking a page gets from search engines.

Literal Meanings of Link Text

Link:

Meanings of Link:

Communication between buses or systems.
(Kinematics) Each of the elementary parts of the mechanism, e.g. B. a frame or solid rod, a wheel, an enclosed mass of fluid, etc., creates and constrains the relative movement of other parts.
Any intermediate rod or part for transmitting force or movement, in particular a short connecting rod with a bearing at each end, especially (in steam engines) a connecting rod or link, at the opposite ends of which eccentric rods are hinged and through which they move the valve. varies in shifting motion.
(plural) A meandering river ends in a meandering stream.
Demonstrate a connection between two things.
Combine compiler-generated objects into a single executable file.

Text:

Meanings of Text:

A letter made up of several glyphs, characters, symbols, or phrases.
A book, volume or other complete work.
A short written message sent between mobile phones.
Data that can be interpreted as human readable text.
A verse or passage of scripture specially chosen as the subject of a sermon or doctrinal test.
(extended) Anything chosen as the subject of dispute, literary work, etc.
Also large font style, which is the type of font used in print.
Sending a text message, i.e. sending text messages using the Short Message Service (SMS) or a similar service between communication devices, especially mobile phones.
Send and receive SMS.
Write in large letters, as in handwriting.